Journal of the mental environment
Sadness makes you spend more
Examination of consumer behavior reveals an unconscious link between happiness and frugality. The lesson? A miserable customer is a profitable customer.
- Wed, 28 May 2008 9:39 am — Posted by Paul
- | 7 comments
Those suffering from the blues might want to steer clear of the mall. Medical News Today reports on a study published this past winter:
“If you are sad you are more likely to spend more money to acquire the same commodities as a person whose emotional state is neutral, according to an article to be published in Psychological Science. Researchers from Carnegie Melon University, Stanford University, University of Pittsburg and Harvard University say people spend more if they are feeling sad and self-focused, even those whose sad feelings are temporary.”
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I've definitely noticed this trend within myself. It's probably because when I get sad or depressed I tend to withdraw into seclusion. So, purchasing items is an excuse to reenter the world and gain something that I feel will refresh my mood. However, the consumption of any material good naturally fails me in a short time, and I'm on the prowl again. It makes me wonder, then, if consumption leads us to feeling more empty, then what does giving our stuff away lead to? I'd be interested in seeing some research along those lines to see how such actions compare.
I am a muslim. When I was not quite understand and practice teh vast ocean of Islamic teaching, I did shop when I was emotionally bad. But then with my regular pray (5 times a day) everything turns bright. And Holy Prophet Muhammad teach us muslims a vary useful supplication words to ask God for help. Rasullullah SAW said that whoever in sadness and in misery, both feelings will definitely be vanished by Allah SWT (God almighty) and be replaced the place with joy in no time if he said (supplicate) .......
I tried it twice (different occasions) And it worked perfectly. And really in no time. It was last for hours even for days. And I really don't know how to stop it. the joy feeling. Happiness.
It is frugal. It is very very cheap. And it is good for MENTALITY. Our relationship with God. Our faith.
Well Duh. That's not new news. The media is a genius machine created by capitalism. Keeping a society in fear, whose by-products are anxiety, panic, depression and anger has become a science. We consume more and spend more to replace an emptiness from which we have been far removed from. If you look at apes in a zoo, you'll see your reflection.
I have noticed the pattern of "retail therapy" is on a downslope as of late. Maybe people are starting to wake up , bit by bit. Or possibly I only notice this change in those I associate with. Either way, it is a good thing.
I bought a snow globe and when society gets me down, i just shake the world up^^^
flyrye
Well, if I am sad I care less about commodoties, methinks... And I think if I am in a good mood I tend to spend money foolishly...
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