Adbusters

The #ZUCKUP Dilemma

The battle for the soul of global activism.

Today, without warning and without comment, Facebook deleted the pages of fifty predominantly left and student-run organizations in the United Kingdom. Having forged an uneasy relationship with Facebook, activists, culture jammers and revolutionaries around the world now face a tremendous dilemma.

On the one hand, it is true that Facebook's social networking platform has served revolutionary organizers well in Tunisia, Egypt and elsewhere. The speed by which a call to protest can snowball into bodies on the streets intent on toppling a regime is awe inspiring and for the foreseeable future, Facebook will continue to play an important role in organizing protests and insurrections. And yet, Facebook is, in its essence, a capitalist business venture whose raison d'être is the commercialization of human relations. It is terrifying, and ultimately self-defeating that a commercially driven enterprise has insinuated itself into the soul of global activism.

On a deeper level, however, beyond all self-recriminations and angry tweets against Facebook's latest #zuckup the question remains: How will we, culture jammers, escape this dilemma? What are activists and revolutionaries to do in a world where a for-profit company has a near monopoly on social networking? Would thousands of us committing Facebook suicide wake Zuckerberg up? Could we jam Facebook into submission? Or must we develop our own non-commercial platform better suited to insurrection? What is the solution to this dilemma? How do we break the Gordian knot?

88 comments on the article “The #ZUCKUP Dilemma”

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Zagadka

joindiaspora.com is so obviously the right answer that I signed up to point this out, only to find I'd been beaten to it.

I deprecate the tone of the article though. While dependence on FB should clearly be minimised, it has not as a service "insinuated itself" into activism. Activists are the agents here. They signed up and used the service because it was useful. If it ceases to be useful, as appears to be the case, find another service.

Wave fingers at FB for clamping down on free speech by all means. But you cannot blame it for your having bought into it in the first place.

Zagadka

joindiaspora.com is so obviously the right answer that I signed up to point this out, only to find I'd been beaten to it.

I deprecate the tone of the article though. While dependence on FB should clearly be minimised, it has not as a service "insinuated itself" into activism. Activists are the agents here. They signed up and used the service because it was useful. If it ceases to be useful, as appears to be the case, find another service.

Wave fingers at FB for clamping down on free speech by all means. But you cannot blame it for your having bought into it in the first place.

Austin G. Mackell

yeah diaspora (or something like it) is the answer... but i signed up to join ages ago still havent got my invite... when does the thing get off the ground?

Austin G. Mackell

yeah diaspora (or something like it) is the answer... but i signed up to join ages ago still havent got my invite... when does the thing get off the ground?

p

Platforms like Ning's are much better suited to the needs of activists. While FB provides the effortless choice, I see Ning as a service for groups, providing the right capabilities for managing the organization needs of groups.

p

Platforms like Ning's are much better suited to the needs of activists. While FB provides the effortless choice, I see Ning as a service for groups, providing the right capabilities for managing the organization needs of groups.

Matt Cornell

Quit Facebook. Cause this shit is only going to get worse...

http://mattcornell.org/blog/2011/04/facebook-worries-about-too-much-free-speech/

Matt Cornell

Quit Facebook. Cause this shit is only going to get worse...

http://mattcornell.org/blog/2011/04/facebook-worries-about-too-much-free-speech/

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