The Canadian Tar Sands is the world's largest, and dirtiest, energy project. Dirty oil sands crude generates as much as five times greenhouse gas as conventional oil. Yet, unless steps are taken by the U.S. and Canada, both countries will become irrevocably addicted to the dirtiest oil on earth.

This project is called "Choose Freedom." It may sound like a catchy slogan but behind these two words lies a question, actually a series of questions, concerning media, progress and the modern way of life.