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Credit Cart Cut Up

Axe and Dove are both owned by Unilever…yet the two brands have very different views when it comes to women. A re-edit of this misleading company by Rye Clifton.

46 comments on the article “Credit Cart Cut Up”

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jeff c

and what the hell is wrong with wanting to look good?? also, just because they have these ads and the dove self esteem ads doesn't mean they don't fully believe in both. people weren't one hundred percent happy before television. the fat and ugly were made fun of way before that lol

jeff c

and what the hell is wrong with wanting to look good?? also, just because they have these ads and the dove self esteem ads doesn't mean they don't fully believe in both. people weren't one hundred percent happy before television. the fat and ugly were made fun of way before that lol

zoe

I wasn't going to comment, but I felt that jeff's statements needed some counterpoint. First, nobody's saying it's bad to look bad, we're just saying there's a time and a place, and one's looks should not be what they are judged upon on a daily basis. as for the issue at hand, the obvious hypocrisy of unilever, it may be true that there are some people working there who believe in the self-esteem fund, or those who believe that the objectification of women is appropriate advertising. someone else here said that the female sexual revolution has been one of the most misrepresented in media and I fully agree - simply because a woman has sexual freedom doesn't mean she wants to be portrayed in such a degrading sexual manner. frankly, I hate the axe commercials - but what can I do, right? and as far as jeff's comment that the fat and ugly were made fun of way before television, that may be true of the 20th century, but in every generation previous, the robust were respected for their obvious wealth - no one else could afford to eat so much they would be overweight. it is industrialization that has led to the obesity issue in North America, and it is not something that should be addressed in such a flip manner. there are connections between every global system, and unilever's hypocritical advertisements simply display the disconnection we have adapted to in order to ignore the global system. ugh. I don't know what else to say...

zoe

I wasn't going to comment, but I felt that jeff's statements needed some counterpoint. First, nobody's saying it's bad to look bad, we're just saying there's a time and a place, and one's looks should not be what they are judged upon on a daily basis. as for the issue at hand, the obvious hypocrisy of unilever, it may be true that there are some people working there who believe in the self-esteem fund, or those who believe that the objectification of women is appropriate advertising. someone else here said that the female sexual revolution has been one of the most misrepresented in media and I fully agree - simply because a woman has sexual freedom doesn't mean she wants to be portrayed in such a degrading sexual manner. frankly, I hate the axe commercials - but what can I do, right? and as far as jeff's comment that the fat and ugly were made fun of way before television, that may be true of the 20th century, but in every generation previous, the robust were respected for their obvious wealth - no one else could afford to eat so much they would be overweight. it is industrialization that has led to the obesity issue in North America, and it is not something that should be addressed in such a flip manner. there are connections between every global system, and unilever's hypocritical advertisements simply display the disconnection we have adapted to in order to ignore the global system. ugh. I don't know what else to say...

Anonymous

Zoe, you're wrong. It's not industrialization that has led to obesity in North America. There are so many countries that are just as industrialized that do not have the same obesity issues. Ask any dietitian; half of weight problems is what you eat, and the rest is what you do. It's the sedentary lifestyle that we have become so familiar with that has led to the current obesity crisis. Our reliance on convenience and limited self-effort is what has shaped our waistlines. Furthermore, you must understand, much like anyone that has done any research on advertising, that the whole purpose of an ad is to sell a product, much like the adds on this site, which strike me as amazingly hypocritical; "don't buy Nike, buy our shoes." That aside, no parent company ever takes responsibility for the views and opinions expressed by its subsidiaries; thus, you could hardly fault Unilever for the commercials Dove and AXE release, which is why this whole video is a load of garbage. Furthermore, do you believe their ads would be as effective if they deviated from their "norms?" Advertising is about selling the product first, and you should understand that you can always turn off the idiot box if you don't like what it says. As for the misrepresentation of the "female sexual revolution," you should be looking at your "fellow members." Stereotypes, while usually grossly over-exaggerated, do carry a grain of truth. I personally know many women for whom this "stereotype" rings true. Many believe it's due to an inherent problem with poor self-esteem, which is, oddly enough, being addressed by a company (Dove) that some people here seem to think is exploiting women. Paging Mr. Irony.

Anonymous

Zoe, you're wrong. It's not industrialization that has led to obesity in North America. There are so many countries that are just as industrialized that do not have the same obesity issues. Ask any dietitian; half of weight problems is what you eat, and the rest is what you do. It's the sedentary lifestyle that we have become so familiar with that has led to the current obesity crisis. Our reliance on convenience and limited self-effort is what has shaped our waistlines. Furthermore, you must understand, much like anyone that has done any research on advertising, that the whole purpose of an ad is to sell a product, much like the adds on this site, which strike me as amazingly hypocritical; "don't buy Nike, buy our shoes." That aside, no parent company ever takes responsibility for the views and opinions expressed by its subsidiaries; thus, you could hardly fault Unilever for the commercials Dove and AXE release, which is why this whole video is a load of garbage. Furthermore, do you believe their ads would be as effective if they deviated from their "norms?" Advertising is about selling the product first, and you should understand that you can always turn off the idiot box if you don't like what it says. As for the misrepresentation of the "female sexual revolution," you should be looking at your "fellow members." Stereotypes, while usually grossly over-exaggerated, do carry a grain of truth. I personally know many women for whom this "stereotype" rings true. Many believe it's due to an inherent problem with poor self-esteem, which is, oddly enough, being addressed by a company (Dove) that some people here seem to think is exploiting women. Paging Mr. Irony.

Krissy

What people need to recognize is that being against arbitrary standards of beauty is not being against beauty in and of it's self. Also, as a previous person stated the media did not create standards of beauty and people who were thought to be ugly have always been ridiculed but that doesn't mean we should sit back and allow that idea to be perpetuated and allowed to grow into this monster we cannot stop. The advertisers set up a standard of beauty that is impossible for most and then they tell us we are not of value unless we obtain it. The wonderful thing that happens next is they offer us the product that can make us feel like the pretty people in the advertisments.What is probably the most pervasive part of it is the mass advertisers sell us diet pills and hamburgers.There are always thin people in fast food ads.I wish just once a burger joint had a morbidly obese woman in a bikini selling their burger....adbusters...hint...

Krissy

What people need to recognize is that being against arbitrary standards of beauty is not being against beauty in and of it's self. Also, as a previous person stated the media did not create standards of beauty and people who were thought to be ugly have always been ridiculed but that doesn't mean we should sit back and allow that idea to be perpetuated and allowed to grow into this monster we cannot stop. The advertisers set up a standard of beauty that is impossible for most and then they tell us we are not of value unless we obtain it. The wonderful thing that happens next is they offer us the product that can make us feel like the pretty people in the advertisments.What is probably the most pervasive part of it is the mass advertisers sell us diet pills and hamburgers.There are always thin people in fast food ads.I wish just once a burger joint had a morbidly obese woman in a bikini selling their burger....adbusters...hint...

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